diff --git a/configuration-example.yaml b/configuration-example.yaml
index a84fd187ed26ea6d41a74199806f7a344d31d6f7..10e830feac3132c03678f0b58c0f6b2cb4bdeba8 100644
--- a/configuration-example.yaml
+++ b/configuration-example.yaml
@@ -10,6 +10,9 @@ sync:
   # completely outside of this script.
   ignore_google_org_unit_path_regex: '^/Service Accounts$'
 
+  # The organization unit path in which new accounts are placed
+  new_user_org_unit_path: '/'
+
   # Inter-batch delay in seconds. This is useful to avoid hitting Google rate
   # limits. Default: 5.
   inter_batch_delay: 5
diff --git a/gsuitesync/sync.py b/gsuitesync/sync.py
index 3cbdfb85a9d7ecacaf4ed04a5f55264088a03ecc..89e2960843f49898b16a0fedf60ac27793be8c97 100644
--- a/gsuitesync/sync.py
+++ b/gsuitesync/sync.py
@@ -44,6 +44,9 @@ class Configuration(config.ConfigurationDataclassMixin):
     # are managed completely outside of this script.
     ignore_google_org_unit_path_regex: typing.Union[str, None] = None
 
+    # The organization unit path in which new accounts are placed
+    new_user_org_unit_path: str = '/'
+
     # Inter-batch delay in seconds. This is useful to avoid hitting Google rate limits.
     inter_batch_delay: numbers.Real = 5
 
@@ -296,6 +299,7 @@ def sync(configuration, *, read_only=True):
             new_user = {**{
                 'hashFunction': 'crypt',
                 'password': crypt.crypt(secrets.token_urlsafe(), crypt.METHOD_SHA512),
+                'orgUnitPath': sync_config.new_user_org_unit_path,
             }, **google_user_creations[uid]}
             redacted_user = {**new_user, **{'password': 'REDACTED'}}
             LOG.info('Adding user "%s": %s', uid, redacted_user)
diff --git a/setup.py b/setup.py
index 5be311a3d0b49298233e6ae10563453847852123..5f6dbbc3df86964603fff3abe4c75483da3db027 100644
--- a/setup.py
+++ b/setup.py
@@ -17,7 +17,7 @@ def load_requirements():
 
 setup(
     name='gsuitesync',
-    version='0.9.0',
+    version='0.9.1',
     packages=find_packages(),
     install_requires=load_requirements(),
     entry_points={